Amazon Listing Audit — Pink Hunny Lab

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Images

Images are the single biggest conversion driver on Amazon. Shoppers can't touch your product — your visuals are everything.

How many images does your listing have?

1 image 2–3 images 4–6 images 7–9 images (all slots used)

How is your main (hero) image?

The main image appears in search results and is your first impression.

Colored or cluttered background (not white) White background but product is small or off-center White background, product is clear but could be sharper or more prominent Pure white background, product fills 85%+ of frame, high resolution Other

Do you have lifestyle images showing the product in use?

We don't have lifestyle images Yes, we have lifestyle images

What type of lifestyle images do you have? (Select all that apply)

AI or Canva generated Professional photography — single setup Professional photography — multiple setups UGC (user-generated content) Other

How many lifestyle images do you have?

1 image 2–3 images 4+ images

Do you have infographic images on your listing?

We don't have any infographics Yes, we have infographics

Do your images look good on mobile?

Most Amazon shoppers are on their phones. Small or cluttered images lose clicks.

We have never checked on mobile They're okay but text overlays are hard to read on small screens Yes — product is clear, text is readable, strong first impression on mobile

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Title & Copy

Your title and bullet points determine whether Amazon shows your product — and whether shoppers click.

How was your product title structured?

We used the product name and basic info We put in the most common keywords we knew We did manual research and used the best option we found We optimized it at the start with Helium 10 / Jungle Scout / AI We optimize it regularly with Helium 10 / Jungle Scout / AI

What do your bullet points focus on? (Select all that apply)

Features — what the product is made of, specs, dimensions Benefits — what the shopper gains, feels, or solves Objection handling — addressing common concerns buyers have Keyword-focused — written primarily to rank rather than to persuade A mix of the above

How did you approach keyword research for your listing?

We didn't do much — we went with what felt right We researched manually and used the best options we found We used the most common keywords we knew in our niche We optimized at the start with Helium 10 / Jungle Scout / AI We optimize regularly with Helium 10 / Jungle Scout / AI

Do your backend search terms use your full character allowance?

We haven't filled in backend keywords Partially filled but not fully optimized Yes — fully utilized with relevant synonyms, misspellings, and long-tail terms

Is your listing optimized for Amazon's AI assistant (Rufus)?

In 2026, Rufus recommends products in conversational searches. Your copy needs to answer natural questions, not just target keywords.

We haven't considered this We're aware of it but haven't specifically optimized for it Yes — our copy answers natural shopper questions clearly

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A+ Content & Brand Store

A+ Content acts like a landing page inside Amazon. Most sellers skip it — it's one of the highest-impact improvements you can make.

Do you have A+ Content set up on your listing?

No — we just have the standard product description Yes — we have A+ Content

What does your A+ Content include? (Select all that apply)

Lifestyle visuals and brand story Comparison chart differentiating from competitors Visual objection handling Mostly text — no strong visuals

Do you have an Amazon Brand Storefront?

We don't have a storefront Yes, but it's minimal or hasn't been updated recently Yes — fully branded, well organized, tells a compelling brand story

Is your branding consistent across all images, A+ Content, and storefront?

Not really — fonts, colors, and style vary Mostly consistent but some elements feel off-brand Yes — cohesive visual identity throughout the full listing

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Reviews & Trust Signals

Reviews are trust. Without them, even perfect visuals and copy won't convert.

How many reviews does your listing have?

Fewer than 10 reviews 10–50 reviews 51–200 reviews 200+ reviews

What is your average star rating?

Below 3.5 stars 3.5–4.0 stars 4.0–4.5 stars 4.5+ stars

Do you actively request reviews after purchase?

No — we let reviews happen organically Occasionally Yes — we use Amazon's "Request a Review" feature consistently

How is your pricing positioned versus competitors?

We're not sure how we compare We're aware but haven't actively optimized pricing Strategically priced — competitive with strong perceived value

Do you have a product video on your listing?

No — we don't have a product video Yes — we have a product video

What type of video do you have? (Select all that apply)

Basic or low production quality video Professional, benefit-focused video (30–60 seconds) UGC — user-generated content video Brand story or lifestyle video

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Performance & Growth

How your listing is actually performing — and whether you're tracking the right signals.

Do you track your listing's conversion rate?

No — we mostly just check overall sales Occasionally, but not consistently Yes — we monitor click-through rate and conversion rate regularly

Are you running Amazon PPC (sponsored ads)?

No PPC at all Yes — manual campaigns only Yes — automatic campaigns only Yes — both manual and automatic campaigns, actively optimized

How does your listing rank for your main keywords?

We don't know where we rank Not ranking well — rarely showing up in search Ranking in search but not near the top Top of search for our main keywords

Are you using a keyword tracking tool for your listing?

No — we don't use any tracking tools We used one at the start but don't monitor regularly Yes — we use Helium 10, Jungle Scout, or similar tools regularly

Have you done a competitor visual analysis recently?

No — we haven't looked at competitors' listings closely We've looked but haven't made changes based on it Yes — we regularly review competitor visuals and positioning

Do all your product variants have a complete and consistent image set?

Parent listings often look polished while child variants sit with one blurry image.

We only have one main listing with no variants We have variants but some have missing or inconsistent images Yes — all variants have a full, consistent image set

When did you last update your listing images or copy?

Over a year ago — or never updated since launch 6–12 months ago Within the last 3 months

Is your Amazon listing
losing you sales?

Images

Title & Copy

A+ Content & Brand Store

Reviews & Trust Signals

Performance & Growth

Your results are ready

Is your Amazon listinglosing you sales?

Images

Title & Copy

A+ Content & Brand Store

Reviews & Trust Signals

Performance & Growth

Your results are ready

Is your Amazon listing
losing you sales?